British alt-rock outfit Boy Bleach pay homage to their hometown with the release of the music video for their latest single “East End Boys” – an arresting, and electrifying anthem featuring rising pop recording artist lozeak.

Described as being an ode to the band’s East London roots, as well as a “rebuke of the gentrification of the area that raised them”, the quintet say of the powerful track: “East London is our home, and has always been for most of us. We’ve grown up in an area where every town around us has been gentrified to shit and we’ve noticed the shift in our community. Our home became a trend and it diluted the sanctity of what made it our home, so we wanted to create something that felt like an account of the life and death of our home. Long live East London innit.”

On teaming up and collaborating with the lads, 19-year-old lozeak (real name Lauren Eakins) adds: “It’s so cool to be a part of ‘East End Boys’.  I love Boy Bleach’s vibe so I was excited when they asked me to write a verse for it. The guys are so fun to work with and I’m really excited to see what our fans think about the collab, it’s so sick to have our worlds collide!”

Watch the official music video for “East End Boys” below:

Following the release and subsequent success of their debut EP ‘or are you normal’ back in March 2022, Boy Bleach continue to assert their position as one of the U.K.’s most intriguing and exciting new groups!

Praised for their progressive, rebellious-pop sound, thought-provoking lyrics, and raucous live shows, JJ, Lou, Jimi, James and Nick are set to embark upon their own headline tour this September, playing dates in London, Manchester and Birmingham. Tickets are on sale now.

Let us know your thoughts on Boy Bleach over on Twitter @CelebMix now!

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